Free Authority Audit
Where IPW stands today across messaging, AI visibility, search rankings, technical health, and domain authority — and what to fix first.
Messaging Assessment
Why beyond what (Sinek)?
NOThe H1 is the company name and the hero subhead ("At Your Service" / "We've been providing contracting services… since 1996") describes tenure and service breadth, not a customer outcome or the cost of not solving the problem.
Differentiation?
NOThe copy uses generic contractor language — "quality," "world-class resources," "exceptional results," "we let our work speak for itself" — indistinguishable from how any fabrication or welding shop describes itself.
Customer at center (StoryBrand)?
NOThe homepage leads with the brand's own track record and abilities ("our successful track record," "our staff of skilled professionals"), framing IPW as the hero rather than the customer.
Navigation segmentation?
NOThe menu lists services (Shop Fabrication, Field Work, 3D Laser Scanning), not customer segments.
AI Answer Audit
We tested several prompts in the top LLMs, including:
"I am a project manager at an industrial plant in the Intermountain West. What are the best pipe fabrication shops for custom steel and stainless spool work?"
| Brand | Visibility | Avg Position |
|---|---|---|
| Turner Industries | 13% | #1.9 |
| IPWYou | 9% | #3.5 |
| JH Kelly | 2% | #7.3 |
| M. Davis & Sons | 2% | #1.7 |
| Pipe & Steel Industrial | 1% | #5.0 |
| Edwards Inc | 0% | — |
Google Rankings
Here's how you rank for the most important keywords in your industry.
| Keyword | Volume | Your Rank | Difficulty |
|---|---|---|---|
| structural steel fabrication | 1,400 | — | 1 |
| 3d laser scanning services | 500 | — | 1 |
| industrial welding services | 250 | — | 33 |
| r stamp welding | 200 | — | 0 |
| pipe fabrication shop | 150 | — | 0 |
| process piping contractors | 150 | — | 0 |
| pipe spool fabrication | 150 | — | 0 |
| industrial pipe fabrication | 100 | — | 0 |
| pipe welding services | 90 | — | — |
| industrial piping contractors | 50 | — | 0 |
Technical Health
Your site has a few back-end mistakes that discourage Google from ranking it. Fixing these is high-leverage: search engines and LLM crawlers both reward clean technical foundations before they'll trust your content.
Do you appear in local SEO?
Present, but under-leveraged.
Does Reddit influence Google & AI?
Reddit was cited by Google just once across the analyzed keyword set:
AI
NOReddit is not among the 20 most-cited sources by the AI models we tested for your keyword set.
Onsite Conversion
Lead capture
Only a generic "complete a contact request below" form — no specialized capture for RFQs, project scoping, or emergency work.
MOF value-add
No assessment, calculator, or downloadable guide anywhere. Nothing for a buyer to take home to their team.
Blog CTAs
There is no blog at all, so there is no place to plug top-of-funnel CTAs or build the authority signals AI rewards.
Domain Rating vs. Organic Traffic
Each brand plotted by Ahrefs Domain Rating (X) against monthly organic traffic (Y, log scale). Circles are June 2025 snapshots, triangles are June 2026. The dashed line is a log-linear trend across all points — brands sitting above it punch above their DR weight, brands below it are leaving traffic on the table.
Dashed line: log-linear trend of organic traffic vs. domain rating across all brand-years. Circle = Jun 2025, Triangle = Jun 2026. Hover any point for year-over-year detail. Click a brand chip to toggle it.
Ready to close the authority gap?
We help B2B brands like IPW build the domain authority and brand authority that gets you recommended by Google, ChatGPT, and the customers they refer.